The Challenger Explosion … The First Gulf War … 9/11. Where Were You When You Heard the News?
There’s a story my mother used to tell about the day she heard that President Kennedy had been shot and what happened when she conveyed that news to the woman … Continue reading
Influencer Marketing: Putting Bloggers to Work Building Your Brand
I just read about a fantastic example of influencer marketing that I wanted to share with you from the folks at Wayfair, Inc.
Online AP Stylebook: Cheaper, Better and the Humor is Free
I recently invested in the online version of the AP Stylebook, ditching the 2007 print version I’d picked up at a used book sale. I’m loving it! While I usually … Continue reading
How Social Media, Consumer Engagement, and Smart Marketing Raise Millions in Funding for charity: water
charity: water is a non-profit whose founder, Scott Harrison, is a master storyteller, a brilliant promotions expert, and brand marketeer. The story of how his charity achieves fundraising success is not only fascinating, but also offers multiple lessons for your own marketing efforts.
Great Example of Newsjacking, And It Started with Glow In the Dark Toilets!
Feb. 13, 2014 — KOHLER® has just introduced a product that you probably never envisioned — a toilet with glow-in-the-dark seat. It glows a soft neon blue for those midnight … Continue reading
Deathly Afraid of Public Speaking? New Ebook Cures That!
Do you start to sweat just at the thought of having to get in front of a group, give a speech or make a presentation in public? I know exactly … Continue reading
There is a Fine Line Between Tenacity and Stupidity
I admit it. I’m stubborn. I like to think of it as “tenacity”—which not only sounds better, but it’s been a trait that’s served me well over the years in both my personal and professional life. But there is a fine line between being stubborn and being stupid.
“The Extreme Job Hunter” Finds Work, 1.5 Years Into His Search!
Success at last for Dan Conway, the self-proclaimed “Extreme Job Hunter.” You might recall reading about Conway in my earlier posting, “What Do Gravy Wrestling, Pizza Box Lids and Batman … Continue reading
Co-Branding Will Ferrell’s Anchorman 2 Movie and Dodge Durango SUVs
Will Ferrell, in his “Ron Burgundy Anchorman” persona, takes on role of 2014 Dodge Durango spokesman, co-branding the SUVs and his sequel, “Anchorman 2, The Legend Continues.”
What do Gravy Wrestling, Pizza Box Lids and Batman have to do with Job Hunting?
When traditional job hunting techniques failed, The Extreme Job Hunter got creative, employing hilarious cover notes, wacky costumes and even Gravy Wrestling, to get noticed.
Hamburger Meat Grown in the Lab from Cow Stem Cells.
Test tube babies. The idea was shocking at the time. Today, I heard about a new shocking concept. Lab-grown hamburger. Cultured from cow stem cells. I’ve heard it said that … Continue reading
The Ultimate Guide to Twitter Hashtags and Internet Acronyms, with Some Abbreviation Humor on the Side
The ultimate guide to Twitter hashtags, acronyms & abbreviations for the digital world, related resources, and a personal story on abbreviations that has me “LOL.”
Lawyers Suing Other Lawyers, Benefitting… You Guessed It… Lawyers!
$5.5 Million Dollar Class Action Settlement. So, I was flipping through a magazine the other day, and tucked on a half-page ad, all the way at the back of the … Continue reading
Polar Bears Are Left Handed, And Other Articles That Caught My Eye
A roundup of the weird and wonderful. Polar Bears are left handed. Why we like creating and watching cat videos and how it applies to branding. 7 Tips for Highly Sustainable Leaders. The Internet of Everything (IoT). Weird science – fecal transplants to bioengineered veins.
How to Use TV Commercials for Word of Mouth Marketing
It may sound like an oxymoron, but can you name a TV commercial that’s a great example of word of mouth marketing? Think Burlington’s “Brag About It” campaign. It may sound weird since a TV commercial is a paid promotion and word of mouth marketing (WOMM, WOM marketing) is the exact opposite…
Marketing Communication Ink 